The wall gets to be arranged rather than dictated, because each of the four hooks mounts on its own fixing point instead of sitting on a shared rail. A level row, a staggered cluster, a pair flanking a doorway: the spacing is decided at install rather than by the manufacturer.
Shaped after smooth river stones and turned from solid wood, they hold a coat without looking like they were bought to hold a coat. No two pieces carry quite the same grain.